Bioavailability: Is It A Concern With Nutritional Supplements? By Gerald A. Bruno, Ph.D.

Bioavailability is a large word that is hard to spell and probably even harder to understand. Human nature being what it is, we tend to ignore things we don’t understand, unless it is impacting our lives in a meaningful way. In the world of prescription and over-the-counter drug products, bioavailability concerns are addressed by the pharmaceutical research staff of the drug company, and with the possible exception of Advil LiquiGels, these concerns seldom reach the conscious level of the average consumer. In the dietary supplement world, bioavailability of natural substances is largely ignored, with only CoQ10 products focusing significant attention on the bioavailability issue…

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